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Leica Akademie site is a one stop destination for information on events across China Mainland, Taiwan and Hong Kong. Prospective students can browse: one on one and group workshops, exhibitions and field excursions.
Client:
Leica
My Role:
UI Designer / UX associate
Design Duration:
12.2019 - 05.2020
My Contribution:
UX/UI Design, Website Design, Build Review, Testing
Current Brand System Overview
Leica's brand presence in China is currently divided into two main channels: the official website and the WeChat ecosystem. To enhance these existing channels and broaden the reach to a larger, more diverse audience, Leica Akademie was created. The initiative aims to refine and expand the brand’s digital footprint, delivering valuable content and fostering deeper connections with both existing and potential users.
Design Concept
The platform provides users with all essential details about each course, including a comprehensive instructor bio. Users can easily reserve spots for upcoming events and complete payments using a variety of common methods. Instructors have the option to request that attendees upload a portfolio prior to the class. The integrated CMS enables the admin team to manage and update course listings, as well as oversee confirmed reservations.
