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The new Mini Program was developed as a fully customized solution, moving away from the previous templated approach. It includes a dedicated Product Information Management (PIM) system, seamlessly integrated with the existing Order Management System (OMS) for enhanced efficiency and a streamlined user experience.
Client:
Dermalogica
My Role:
UI Lead / UX Design
Design Duration:
04.2022-10.2022
My Contribution:
Product Design, Brand Study, Build Review
Challenge
To successfully expand into the Chinese market, Dermalogica must work closely with its marketing department to strengthen its e-commerce presence. While the brand has an established official website, the challenge lies in expanding its reach to additional platforms while ensuring a consistent visual identity. This strategy should also be tailored to align with the unique shopping preferences of Chinese consumers.
