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Tasked with building awareness, driving O2O traffic and also establishing E-commerce. With a dedication to elevating the digital experience, the mini-program had to serve as the main way for customers to connect with the bar, making it easy to explore, book, and shop.
Client:
MHD Group
My Role:
UI Lead
Design Duration:
12.2019 - 09.2020
My Contribution:
Product Design, Mini-Program Design, Brand Visual Study, UX/UI Design, Build Review
Challenge
Creating a smooth, engaging experience that would drive awareness, facilitate easy reservations, and enable eCommerce—while making sure everything worked seamlessly together with the bar’s operations.
Solution
To meet this need, we developed the BLENDS by Hennessy Mini Program (MP), a user-friendly platform designed to enhance the customer experience.
The MP allows users to explore the bar’s offerings, and make reservations—all while making it easy to shop and share their experience with friends.
Main Function Definition
In response to the analysis of the above content, BLENDS by Hennessy has two main functions to get the data for increasing the communication with customers and further brand study:
E-Shops for online purchasing.
Reservations for online and offline experiences.
The E-Shop data is still stocked in JD’s system, as the main distributor and direct cooperation with WeChat platform, JD has the main consumer database. Each of the order will trigger the back-end data in JD, so we avoided the potential risks during the database transformation.
Navigation Structure
After collecting all the data and information from essential researches and persona, I can draw this diagram after several iterations that show the entire structure that the user can see.
